On June 11th 2017 the independent Pro-Wrestling world will once again be breaking the barrier between content and audience, as Powerbomb.TV will be hosting a veritable who’s-who of indie stars in Old Forge, Pennsylvania to promote their streaming service, and help spread awareness of the many brands and star talents available on it.
In 1999 the founders of scoopswrestling.com arranged the original Break the Barrier, an indie wrestling super-card featuring the likes of Mike Quackenbush, Headbanger Mosh, and Stevie Richards. The card featured participants from thirteen indie promotions and had many different titles on the line. This event from a bygone era completely flew under my radar until Powerbomb.TV announced that they were holding their own event, referencing this past crowning achievement in cross-promotion indie super-card booking. In referencing this event they draw stark comparisons to their own, highlighting that they are bringing together a startling number of promotions under their banner, and also forcing people to become aware of this long dead event. This confrontation seems to be to highlight the fact that had an infrastructure, like their own, been in place back in 1999 to distribute this event it may be more talked about and remembered today.
The card for Break the Barrier is stacked. Seriously, click on that link. Maybe you’re familiar with these guys, maybe this is the first time you’ve ever seen these names. Nevertheless, trust me, this card is great. How great? Let me tell you just about few of the reasons I’m excited for this show:
1: The Olde Wrestling showcase match featuring Dasher Hatfield vs. Jeff King. This promotion puts on a time-travel period piece spin on Pro-Wrestling. They turn back the clock, wear simpler, period appropriate attire, pare down the move sets, pick-up the dialects of, and transports the audience to the roaring 20s. They lean heavily on novelty and comedy, with fanciful storytelling and endearing costuming and characterization. Dasher Hatfield is already an old-fashioned baseball playing hero, so he’ll fit right in, but more importantly he is a storied, exciting veteran over in Chikara Pro. This match promises to show you something you, most likely, have never seen before… and if you like what they’re doing, Powerbomb.TV has two whole events for you to dig your teeth into.
2: Desean Pratt vs. Ophidian is going to be phenomenal. These two former tag-team partners have battled before, back in Chikara Pro, and each man has gotten more experienced, and better, over the last several years. They know each other intimately, and can tell a phenomenal story with each other in the ring. This will be a solid match, even if they each worked at 50% capability… but I have never seen them put on a match that wasn’t 100%. I’ve been a fan of these guys for near a decade, and distinctly one shirt size ago. If you’ve agreed with my opinions before, or like what I have professed to liking, give this show a chance for this match alone (and stick around for the other exciting matches as well!)
3: C*4 bring to the event a match featuring Buxx Belmar, one of the weirdest, most exciting performers to come out of Montreal. Called Dirty and Filthy, Buxx Belmar moves around the ring in a way literally unique to him, that is discomforting and forces you to pay attention to him, and performs bizarre hardcore stunts and gross-out spectacles. That videos pretty gnarly, maybe you don’t wanna click on that link. Now, he’s not always that disgusting, and his weirdness is usually more entrancing. He is unlike anything you have seen before, and is constantly amazing me in how he puts new spins on Pro-Wrestling.
That’s three great reasons to watch any show and I haven’t even mentioned the insane fact that a legend like Skayde is in a huge lucha libre match or that the main event is jam packed with talent. If you sign up for Powerbomb.TV’s free trial today you will get to see this indie super-card entirely for free, and once you’re pumped up by that free spectacular you’ll want to stick around and dig deep into what the service has to offer.
Their streaming service itself has a fair number of “pros” to list here. My favourite part of the service is that it has a striking number of companies signed up under its banner. At the time I was crunching my numbers it came to a total of thirty-three promotions with a combined total of One-Hundred-and-Seventy-Three shows spread across them. Each company’s landing page provides the subscriber with links to the various social media, video, and web platforms that company has. This provides people like me with a desire to discover wrestling (see what I did there?) something to really sink their teeth into. Powerbomb.TV, therefore, make themselves an indispensible asset to someone who is looking to scout new talent from around the world, or someone who simply wants to find something completely fresh to engage with. One moment I am watching Italian wrestling, the next hardcore Lucha Libre, the next a bizarre glimpse into history with the retro-chic Olde Wrestling. All for $10.00 a month. Your mileage may vary.
Sign-Up for the service is stupid easy, requiring only an e-mail address, and their billing options are diverse. Having PayPal as an option to counter-balance accruing needless credit card debt is absolutely phenomenal. It puts them on the level of big name players in the streaming service market. Once you have signed up and logged in the landing pages are well designed and easy to navigate, and video playback is generally a simple and clean experience.
Before I start listing the “Cons” of the service, I’ll admit that many of them seem nitpicky. I bring them up herein to point out things that, if improved, would likely guarantee people stay signed up to the service for longer periods of time.
While, strictly mathematically, the average number of shows per promotion is 5.25, it doesn’t really play out in such a balanced way. The vast bulk of these shows, 93 to be specific, can be attributed to just four of the promotions signed up to the service, while eleven of the promotions on the service have a paltry one show a piece. This uneven spread is problematic if what excites you on the service is on the scantier side of content volume, well, then you might not stick around for too long. Furthermore, only seven out of the thirty-three promotions available on the service have content from 2017 actively available. This means that a scant 21% of promotions have content that can be considered moderately current, and the numbers grow more stark when you look at how many videos out of the total are from this calendar year: 6.35%, or 11 videos out of 173. While this scarcity of up-to-date content has no impact on one’s ability to enjoy exploring new promotions and good wrestling, it does, however, mean that Powerbomb.TV is not going to be the place for those who have a need to keep absolutely up to date with the promotions they enjoy.
While I have praised above the ease of use of the service, and the quality of their landing pages, Powerbomb.TV does lack a feature that would greatly improve my enjoyment, and the general ease, of using the service: a search function. So, let’s say that you watched some videos and you really liked one specific guy, and let’s also say that it was one of the few promotions that has double digits worth of shows. In the current set up you have to go through every video the company has one-by-one to tray and find more content featuring that exciting individual. Certainly, some of the videos are one-off matches that list their participants in the titles, but others are full events and a basic set of built-in search functions would greatly improve the experience. A search feature would also allow you to find work that the performers have done in other brands that may be on the service as well. It seems almost too simple a concept to be lacking, and yet it does lack this feature.
To get a better feeling for what Powerbomb.TV is, and aims to be, I reached out to Gerard Durling, co-founder of the service for a short interview.
NC: For those unaware, who are you and what is your background?
GD: My name is Gerard Durling and I’m the founder of Coal Creative internet marketing, co-founder of Powerbomb.tv independent wrestling video on demand service. I guess you can say that, in a previous life, I was an independent wrestler by the name of “Vin Gerard” and “Equinox” in CHIKARA.
NC: What made you transition from being an in-ring performer to a partner in a streaming service?
GD: Well, the in-ring performer stuff has been behind me now for about 5-years. Personally, I didn’t feel like I was advancing myself enough to continue performing the amount I was. In my last year of wrestling, I was also creating my first start-up business that was gaining some attention from investors. I ended up taking a deal and it required me to be available a lot on weekend evenings. That is of course, when most independent wrestling shows were. It felt like a natural progression and break to see what else I could do outside of it.
In the last year or two, my company Coal Creative, has really expanded ourselves into video marketing. That’s how this all started with Powerbomb.TV – I was approached by Adam Lash to see if I’d be interested in getting involved in the project with him.
NC: With all the recent waves being made in the streaming service market concerning Pro-Wrestling (WWE Network, NJPW World, Lucha Underground on Netflix, multitudinous indie promotions having their own dedicated streaming options etc.) what is your vision to make Powerbomb.tv stand out from the crowd?
GD: Adam and I both share a passion for wanting to help independent wrestling be more successful and to help however we can. We’re not millionaires, that’s for sure. We can’t compete with some of these services in dollars. We thought that by creating this service, we could reinvest into the companies that work with us. We’re not in this to make money from the subscription service. We want to help make a difference on the independent level and to expose fans to new talent and promotions.
NC: What do you offer to Promoters and Fans that sets you apart as a business partner and as a service to invest in?
GD: I think we offer promoters a lot of opportunity. If someone asks us for help with anything, we’re always open to trying to figure out a way to make it work. As for fans, we have a very diverse catalog of content already, over 30 promotions, and a lot are from partners in Mexico. We want to try to involve the promotions we work with as much as we can in creating out of the box ideas that will garner more attention for everyone.
NC: Who on Powerbomb.tv are you most excited to watch? Who should people be keeping their eyes on?
GD: A lot of the independent lucha libre has me excited. We have some opportunities there to create some interesting content that could help educate American wrestling fans to some of the new faces of Lucha Libre. We’re looking into providing alternate commentary for some of those promotions. C*4 in Ottawa Canada deserves a lot more attention for some of the shows they’ve put together over the last few years.
Powerbomb.TV is positioning itself in the independent pro-wrestling scene as an exciting alternative to the standard distribution models of DVD and VOD sales, whose scope offers people like me, and hopefully people like you, something fresh and exciting. While there are some concerns I have raised about the content and the platform’s functionality, this is a living service that is routinely being updated. Since I crunched my numbers at least six new videos across a minimum of three different promotions have been added. I think that they have all the potential in the world to become an exciting, vibrant hub for fans of independent and international pro-wrestling to find what they are craving. I look forward to seeing their offerings expand, and to seeing them take more interesting marketing initiatives like Break the Barrier 2017. Don’t forget to sign up for your free trial today and watch Break the Barrier on June 11th, then dig into the offerings the participating promotions have on the service!
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